It’s been a long time since I ordered from MOO, a fabulous UK-based company that provides a variety of high-quality inexpensive cards, stickers and labels. They’ve always been service-oriented, demonstrating clear attention to the whole customer experience, even in something typically as banal as an order confirmation email. To wit, I present paragraph 1:
I’m Little MOO – the bit of software that will be managing your order
with moo.com. It will shortly be sent to Big MOO, our print machine who
will print it for you in the next few days. I’ll let you know when it’s
done and on its way to you.
I was tickled to see that sometime in the last few years they’ve added in-person conference delivery, an option that makes total sense given their target markets (individual practitioners, sole proprietors and small businesses), and yet one that I’ve never seen anywhere else. Color me impressed and inspired, and briefly tempted to go to that conference just to experience it firsthand.